Aggregate Knowledge raises $20M to expand sales
Aggregate Knowledge (AK) has closed a $20M Series B financing round. The company tracks user behavior and provides personalized “discovery” features to boost top-line revenue growth for its customers.
VentureBeat confirms a post-money valuation of over $70M. This latest round brings total financing to $25M. VentureBeat also notes that AK has secured the right to use behavioral data across sites (competitor Omniture does not currently have this right, according to CEO Paul Martino.). This is a very smart move. By tracking users across different sites, AK can develop a more complete picture of a user. With more information, targeted information becomes more accurate and relevant, driving revenue. TechCrunch reports AK has aggregated information on over 50M users through its 15 customers.
AK is a poster child of a movement that has been overshadowed. While the consumer-facing side of Web 2.0 applications has received a lot of press, the business applications that are being developed operate behind the scenes. In my opinion, the new titans of the software industry will come from this segment. AK provides real value to its customers. For a business to be sustainable, it needs to generate revenues not buzz.
[...] Knowledge plans to own “discovery” Posted April 16, 2007 I wrote about Aggregate Knowledge (AK) last week after they raised a $20M round of financing. Chris Law–an AK [...]